Proposal Software, Inc. Appoints AAlexea Limited European Representation Rights

Westport, CT, & Bavaria, Germany, August 4th, 2010 — Proposal Software, Inc. (PSI), The Leader In Proposal Productivity™ bid management software, and developers of PMAPS® the top-rated Proposal Management and Production System, announced the appointment of AAlexea Limited, headquartered in London, with operational HQ in Weilheim, Bavaria Germany, as its European regional representative. Under agreement terms, AAlexea Limited will provide pre-sales support, configuration assistance, systems integration, and training to new and existing Proposal Software customers.

Driving this appointment is the significant expansion of demand to the ever-increasing numbers of Request for Proposal (RFP), Request for Information (RFI), Request for Quotations (RFQ) and sales proposals throughout the European business community.

"Proposal volumes are up everywhere, the size of the information being requested continues to increase, while staffing pressures continue in every industry category making proposal productivity of paramount importance," said John A. Laurino, CEO of Proposal Software, Inc. He added, "We have aligned with AAlexea Limited based on their proven track record of assisting clients in the delivery of winning bids."

Raimund Span, Managing Director at AAlexea Ltd. said, "Through our experience and knowledge, AAlexea Ltd. understands the European market and comprehends the requirements and expectations organizations have in being able to deliver bids and proposals that are compliant and have a higher win rate."

The latest Edition of PMAPS® WebPro represents the 15th version of PMAPS since 1994. This 'best in class' proposal management platform contains the most powerful Search Engine in its class. The ability to "search anywhere" with full-text indexing of Word has been expanded to now include, PowerPoint, Excel, HTML and PDF file content -- all within a rigorous compliance management framework. In addition a PowerPoint "Pitch Book" capability was added in the Assembly portion of the solution. Further, a revolutionary SalesDocBuilder™ Module was also added that provides the sales force with a wizard-driven ability to comprehensively create and publish any type of branded sales proposal from anywhere, 24/7 via a browser.

About Proposal Software, Inc.
Proposal Software Inc. (PSI) is the only organization exclusively focused on the proposal management needs of global businesses. The Proposal Management and Production System (PMAPS) provides the most comprehensive, best-in-class and enterprise-enabled, proposal management platform at more than 220 of the world's largest and most successful financial services, asset management, healthcare, legal, manufacturing and technology organizations spread amongst five continents. These companies rely daily on PMAPS to run their mission critical B2B new business processes from proposal responses and 'major account' RFP/RFI/RFQ's, to everyday product, service sales and proposal fulfillment.

About AAlexea Limited
AAlexea Ltd. was founded in 2004 and operates with a team or network of sales and marketing and consulting professionals who have multiple industry experience with a focus in the financial, defense, IT, and telecommunications industries. Raimund Span as founder and MD/CEO of AAlexea Ltd. has more than 30 years of experience in software sales on the European market and of international business development. His tenure as Managing Director of Shipley GmbH in Munich, and his membership of the Association of Proposal Management Professionals (APMP), together with need for a professionalization of the bid/proposal manager profession in Europe, led him to co-found the Germany Chapter of the APMP (now named APMP Deutschland, Schweiz und Österreich) where he served as Vice Chairman for a two year period.

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